Contact: Alida Almonte
Hauppauge, NY – May 2014 – Eyewear industry leader ClearVision Optical introduces its new collection of IZOD frames that can be personalized through color.
Designed for young men who like to express their unique style through eyewear, the youthful, on trend collection includes four clear acetate front shapes and nine vibrant temple colors, providing the opportunity to create individual frame styles.
“2014 is the year of personalization, and personalization is one of today’s biggest trends when it comes to fashion, whether its footwear, clothing, or eyewear,” says Peter Friedfeld, ClearVision’s Executive Vice President. “We created this collection because we felt that the ability to customize a look with color would appeal to consumers who are seeking on trend styles; plus, it reinforces the IZOD brand’s colorful, youthful image.”
The new IZOD collection provides eyecare professionals with an opportunity to offer customizable eyewear right in the dispensary. The collection can also be personalized using a standard tinting machine to dye the clear fronts to any color preferred by the consumer. With numerous front shape/temple combinations, as well as the option to change the front color, consumers can create a unique look all their own.
A full suite of in-store merchandising materials accompany the IZOD personalized collection, including a brand ID; an interactive counter card that allows consumers to see each available temple color; and a custom display showcasing the four clear front shapes and all nine temple colors.
To see the new IZOD eyewear collection visit http://www.cvoptical.com/OurBrands/IZOD.html, contact a ClearVisionSales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, Twitter, Linkedin, Pinterest, YouTube, and Instagram.
The IZOD trademark is owned by and licensed from PVH Corp.
About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include PuriTi, ClearVision Collection, Junction City and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical.com to stay connected to the latest ClearVision news.