BCBGMAXAZRIA Spring Eyewear Release Completes Its Stylistic Transformation

Contact: Alida Almonte
631.787.1764/ aalmonte@cvoptical.com

Hauppauge, NY – May 2014 – Eyewear industry leader ClearVision Optical introduces the newest release from BCBGMAXAZRIA, completing the stylistic update of this iconic fashion collection. 

Eyecare professionals and eyewear enthusiasts alike can expect to see refined eye shapes and colors that express the fashion forward brand as never before. Sleek, directional silhouettes, architectural details and highly fashionable elements like color blocking and textured materials are evident throughout. Plus, the adornment of the brand’s iconic stud bar hardware and its noteworthy butterfly logo aligns the eyewear collection closer to the retail brand.

The May release makes a powerful statement, reflecting the brand’s emphasis on fit, construction, and fabrication.  Following is a highlight of the new on trend specs:

Clarissa: Inspired by chic patterns found on gorgeous BCBGMAXAZRIA apparel, this semi-rimless acetate frame features a cat-eye shape, multi-colored rich materials, and an elegant butterfly logo. Available in Black Multi, Blue Multi, and Brown Multi.

Gabby: A powerful statement for every trendsetter! Gabby features a bold animal print design, inspired by BCBG evening dresses, that carries from brow to temple enhancing the glam factor. The butterfly logo adds just the right amount of jewel décor. Available in Black, Brown, and Eggplant.

          

Genevieve (Petite Fit): Ideal for the confident BCBG woman, this Petite Fit acetate/metal combo features a beautiful butterfly eye shape and multicolored tortoise materials.  The metal stud bar accent, found in BCBG accessories and handbags, is prominent on its temples. Available in Brown Tortoise (a new color for BCBG eyewear), Blue Tortoise, and Blush Tortoise.

               

Monique: Inspired by elegant BCBG cocktail dresses, this Italian-made frame features two layers of jewel-toned crystal stones, a sleek contoured temple design, rich plated materials, and a trendy cat-eye shape. Available in Wine, Brown, and Navy.

           

A suite of in-store merchandising materials, as well as customer discounts and dispensary gifts, accompany the gorgeous BCBGMAXAZRIA release.

To see the new BCBGMAXAZRIA eyewear collection visit http://bit.ly/1oyPHlh contact a ClearVisionSales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like, or Visit ClearVision Optical on Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Instagram.

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About ClearVision Optical

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include PuriTi, ClearVision Collection, Junction City, DuraHinge, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.